La Roche-Posay Effaclar Foaming Gel

La Roche-Posay Effaclar Foaming Gel – CGI Product Visualization

Overview

This CGI product ad was created to showcase the efficacy and purity of La Roche-Posay’s Effaclar Foaming Gel (400ml). The concept highlights the freshness, hydration, and cleansing power of the product through dynamic water simulations and photorealistic rendering.

Software & Tools Used

🟢 3ds Max + Blender – Modeling & scene setup
🟢 Phoenix FD – Advanced liquid simulation
🟢 V-Ray – High-quality rendering
🟢 After Effects – Post-production & compositing

Client :

La Roche-Posay’s

Date :

2024-01-23

Category :

3D Product Visualization

Duration :

4 Days

Working Process

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01. Creative Direction & Branding Alignment

We start by analyzing the product’s brand identity—including packaging, color scheme, and tone. For La Roche-Posay, this meant emphasizing clinical purity and hydration by reflecting the brand’s clean, dermatological aesthetic in every visual element.

02. Concept Development & Visual Storyboarding

This phase includes crafting a dynamic visual narrative through storyboarding. We explored how to communicate freshness and purity using liquid motion, natural lighting, and premium CGI texturing—setting the tone for realism and elegance.

03. CGI Production & Animation

We used industry-standard tools such as 3ds Max, Blender, Phoenix FD, and V-Ray to build and animate the scene. Water simulations and soft lighting played a critical role in creating a clean, foamy texture that reflects the product’s real-world performance.

04. Post-Production & Refinement

Refinements were made in After Effects, focusing on color correction, timing, and dynamic camera movements to enhance realism. Feedback loops with stakeholders ensured alignment with both brand values and marketing goals.

Challenges & Goals

Creating a photorealistic CGI product visualization for a globally recognized skincare brand like La Roche-Posay involves more than just technical proficiency. It requires strategic brand understanding, creative interpretation, and flawless execution.

Key Challenges :

Objectives :

Final Result

The final output delivered a visually stunning, brand-consistent CGI product showcase that seamlessly blended creativity with technical mastery. From dynamic water animations to photorealistic materials and lighting, every detail was crafted to reflect the essence of La Roche-Posay’s skincare philosophy.